Free Seminar Theatre

Using Google to Grow Your Business
Millions of Australians use search engines every day to find the brands and products they love.  Join this session with Google to understand the latest trends in how Australians search online and some of the simple things you can do to grow your business with search engine marketing.

Moving from Picture & Price to a Customer Interaction Platform - the critical advantages
Many Australian retailers stick with the familiar formula of 'Picture & Price' shopping sites, and consequently lag behind the rest of the world. This presentation explores the capability of technology to deliver rich, interactive, personalised customer experiences and how to generate ROI from an ecommerce customer interaction platform using best practice examples.

The Power of Shopping Comparison Sites Within Your Marketing Mix
Addressing four key shopping comparison topics for online retailers, this session explains how comparison sites differ from search engine marketing and affiliate marketing, as well as how to harness the power of analytics when managing comparison campaigns for positive ROI. The presentation will focus on the importance of quality data in comparison sites and how to increase sales by tweaking data feeds, and finally will deliver key learnings from the US and European markets where shopping comparison sites are well-advanced on Australian versions. Attendees will take away shopping comparison techniques and strategies used by leading online retailers.

Abercrombie & Fitch Online Success Story Presentation
Joe Dittmar was the CTO of Abercrombie & Fitch, and took it from zero to hundreds of millions of dollars in online revenue. Hear about his experiences and ask questions.

Logistics options and considerations for the success of your online business
From this session you will gather general insights of the logistics options available for your online business and also gain understanding of selecting the right partner for your different business needs. Knowing the importance of selecting a reliable logistics partner will not only save you time and money but also build the credibility of your business and sustaining it for the future.

OmniFind Search
Effective site search capability is an essential part of the purchasing experience so it is critical to ensure your search capability is of the highest standards. No matter how great the product, a poor search result can send customers away - here's how to ensure you maximise your revenue and search experience.

Top 500 Internet Retailers Study
Discover the implications for Australian and New Zealand retailers from The 2009 Silverpop Top 500 Retailer Study, an evaluation of Top retailers identified by Internet Retailer Magazine. Getting email right is important as more retail email is crowding into recipient inboxes. What strategies can online retailers do to take their email campaigns to a higher level. Retail marketers must recognize that consumers are in control. Engaging with customers will be critical for success in the coming years.

Social Collaboration vs Social Commerce - What is the difference?
This session will explain how to effectively leverage a social commerce strategy to drive buyers to your web presence for conversion to sales, showcasing companies executing successful social commerce strategies.

The DNA of affiliate marketing for ecommerce
For any growing online retailer, affiliate marketing can be a powerful tool in fast-tracking brand development and building a customer base. Focusing on the critical elements in building a successful affiliate program, this session will cover how to work with networks and super-affiliates, how to build and monetise a database, plus answer the question - are social media and affiliate just hype?

WebSphere Commerce Product Presentation
IBM eCommerce presentation session. What are the key functions and capabilities that drive revenue so successfully.

Customer Outsourcing Solutions: Knowledge management for consistency, predictability and scalability in an outsourced environment
Specialised online retail outsource partners can provide strategic value addition by focusing on their core function of providing professional services. They are able to successfully leverage people, processes and technology for effective knowledge management, to deliver consistent, predictable and scalable performance. Find out how outsourcing partners can leverage domain specific expertise for their clients through effective use of technology and innovation to provide for continual process optimization.

Bazaar Voice Ratings & Reviews, Ask & Answer and Online Stories
BazaarVoice captures people opinions, q & a's and stories to increase sales. Learn how to make word of mouth work for you.

CoreMetrics - KPI's and analytics for your Online Channel
How do you prepare for cost conscious shoppers and the challenging Christmas ahead? What are your KPI's telling you about your site

Top 10 tips to improve your parcel deliveries
You're trading online, but what about that important last mile getting the product to your customers? Learn practical ideas on ways to improve your deliveries without compromising the essentials such as online tracking or signature on delivery, and still provide the best possible service to your customers.

Social Collaboration vs Social Commerce - What is the difference?
This session will explain how to effectively leverage a social commerce strategy to drive buyers to your web presence for conversion to sales, showcasing companies executing successful social commerce strategies.

OmniFind Search
Effective site search capability is an essential part of the purchasing experience so it is critical to ensure your search capability is of the highest standards. No matter how great the product, a poor search result can send customers away - here's how to ensure you maximise your revenue and search experience.

Performance Branding: How to Build Your Brand Online, on a Pay per Performance Basis
Tom Skotidas, from leading online marketing agency First Rate, will present proven ways to grow your Brand Awareness online, on a pay per performance basis.  First Rate calls this approach Performance Branding as it can significantly grow a company's online market share and Brand Awareness, without resorting to expensive CPM media buys.

IBM eCommerce B2C Capability
Presentation of the capabilities and flexibility of the IBM eCommerce Solution - B2C focus

Increasing Online sales - How to grow your online business without growing your inventory
GoFar Connect - The Nortech software system that provides a tried and effective method of connecting Online websites and E-tailers to multiple suppliers for real time communication of Products, Inventory and Orders. Utilising techniques learned from Retail EDI and B2B systems, Including real time Product and Inventory synchronisation,  Barcodes, Scan pack and Courier Connections.

Abercrombie & Fitch Online Success Story Presentation
Joe Dittmar was the CTO of Abercrombie & Fitch, and took it from zero to hundreds of millions of dollars in online revenue. Hear about his experiences and ask questions.

Using Google to Grow Your Business
Millions of Australians use search engines every day to find the brands and products they love.  Join this session with Google to understand the latest trends in how Australians search online and some of the simple things you can do to grow your business with search engine marketing.

IBM eCommerce B2B Capability
Presentation of the capabilities and flexibility of the IBM e Commerce Solution - B2B focus

Customers In Control: Building Trust, Loyalty and Long Term Engagement
According to the latest research, people are bombarded with more than 3000 messages every day, and more than 80% of them trust word-of-mouth more than any other resource. Messages, positioning and brands are suddenly in the hands of millions of people and largely beyond the marketer's control. With brands in the hands of consumers, e-Retailers must approach customer engagement and acquisition in a whole new way. In this session, you'll discover how online businesses are making connections with their customers and learn how you can use in-depth marketing intelligence to build trust, loyalty and long-term engagement.

End-2-End IBM/Bazaarvoice/Coremetrics Demonstration
Closed Loop Web Site Marketing - how it works

Increasing online engagement, purchase and loyalty through Digital Lifecycle Marketing
The rapid growth in consumers' use of online media has seen marketing evolve in a new digital direction. Driven by challenging economic conditions and increasing pressure to deliver stronger marketing ROI, marketers are increasingly using digital strategies, tools and techniques to engage customers and drive them to interact and purchase online. In this presentation you will learn how to increase repeat purchase, strengthen customer relationships and build customer loyalty by implementing a Digital Lifecycle Marketing program that will get your customers clicking and purchasing.

Is your website secure from Hacker attack?
Customer Portal and commerce sites are all very vulnerable to "hacking".  This session reviews the exposure and the means of mitigating that exposure for the retailer.

Informal Q&A
Customer Portal and commerce sites are all very vulnerable to "hacking".  This session reviews the exposure and the means of mitigating that exposure for the retailer.